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PROMOTIONAL PRODUCTS
Some EDGEY info coming soon!
Promotional Marketing is
now well recognised
as a highly valuable component
of the total
marketing mix.
Consequently a diverse
range of market sectors
are using Promotional Marketing
to build
their businesses.
Hence Promotional Marketing
techniques are
now being used both tactically
and strategically
to:
Generate brand awareness
and trial
Generate brand switching
Generate brand loyalty
Generate impulse purchase
Assist in establishing
brand image / positioning
Build long term brand equity
Give consumers a ‘brand
experience’
All with a view to ultimately
generating
significant measurable
sales volume increases.
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